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Category: SEO

Posted On 18 August, 2025 by Hannah Jones
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The Rise of Generative AI: A New Era for SEO

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new and exciting avenues for SEO professionals. The landscape is shifting, and to stay ahead, content must be built for both humans and AI systems. Content &hellip; <a href="https://www.odysseynewmedia.com/2025/08/18/the-rise-of-generative-ai-a-new-era-for-seo/">Continued</a>

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Posted On 20 June, 2025 by Hannah Jones
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Bespoke SEO Services Why SEO Is Not One-Size Fits All

SEO (Search Engine Optimisation) is a crucial tool for enhancing website visibility, driving organic traffic, and helping businesses thrive in an increasingly digital world. For many companies, SEO represents the gateway to reaching the right customers at the right time. However, a common misconception exists that one generic SEO strategy will work for every business.&nbsp; &hellip; <a href="https://www.odysseynewmedia.com/2025/06/20/bespoke-seo-services-why-seo-is-not-one-size-fits-all/">Continued</a>

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Posted On 28 April, 2025 by Tom Perks
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Why Google Is Poised to Dominate AI-Driven Local Search

There’s been plenty of buzz lately about Google losing ground to ChatGPT and other emerging AI platforms. But when it comes to local search, I’m betting on Google to stay firmly ahead of the pack. Local search is heading toward an AI-powered future — and no one is better positioned than Google. There are millions &hellip; <a href="https://www.odysseynewmedia.com/2025/04/28/why-google-is-poised-to-dominate-ai-driven-local-search/">Continued</a>

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Posted On 08 August, 2024 by Hannah Jones
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How Creators And Marketers Can Protect Themselves While Using AI

In today&#8217;s digital age, artificial intelligence (AI) is not just a futuristic concept; it&#8217;s an essential tool for reshaping content creation and marketing strategies. If you&#8217;re a creator or marketer, chances are you&#8217;ve already dabbled in AI&#8217;s capabilities, whether it&#8217;s for automating tasks, analysing consumer behaviour, or generating creative content. This technological advancement offers remarkable &hellip; <a href="https://www.odysseynewmedia.com/2024/08/08/how-creators-and-marketers-can-protect-themselves-while-using-ai/">Continued</a>

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Posted On 24 July, 2024 by Hannah Jones
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How AI Has Revolutionised Search

In a world where information is at our fingertips, how we search for it has evolved dramatically. From early keyword-based searches to sophisticated AI-powered engines, the search landscape has undergone a revolution. This blog explores how AI has revolutionised search, enhancing user experiences and redefining search engine optimisation (SEO) practices. We&#8217;ll dive into the mechanics &hellip; <a href="https://www.odysseynewmedia.com/2024/07/24/how-ai-has-revolutionised-search/">Continued</a>

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Posted On 13 June, 2024 by Tom Perks
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Are Backlinks Still Crucial for SEO Success?

Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no longer the crucial factor of SEO and ranking success. This has led to questions regarding their relevance in the current landscape of search engine optimisation. &hellip; <a href="https://www.odysseynewmedia.com/2024/06/13/are-backlinks-still-crucial-for-seo-success/">Continued</a>

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Posted On 14 August, 2023 by Hannah Jones
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Link Building Strategies to Help Your Site Rank Higher

Your website&#8217;s rank on search engines determines how many people will visit it. Therefore, you need to focus on link building strategies to improve your site&#8217;s search engine optimisation if you want to attract more visitors. A well-executed strategy can create powerful backlinks to your website and thus increase your site ranking. In this post, &hellip; <a href="https://www.odysseynewmedia.com/2023/08/14/link-building-strategies-to-help-your-site-rank-higher/">Continued</a>

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Posted On 21 June, 2023 by Hannah Jones
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What Is Page Speed, And How Does It Influence SEO?

In today&#8217;s fast-paced world, speed is everything, and the internet is no exception. Every second counts on the internet, especially when it comes to website loading times. Google has identified page speed as a key factor in ranking websites in search engine results pages (SERPs). But what is page speed, and how does it influence &hellip; <a href="https://www.odysseynewmedia.com/2023/06/21/what-is-page-speed-and-how-does-it-influence-seo/">Continued</a>

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Posted On 15 June, 2023 by Rob Stoubos
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What is Authority and How Does it Help Your Website

Do you want your website to rise above the competition and gain more visibility? You may have heard that &#8220;website authority&#8221; is crucial for a successful website, but you may not know what it is or how it impacts your site. In this blog post, we will explain why having good website authority is essential &hellip; <a href="https://www.odysseynewmedia.com/2023/06/15/what-is-authority-and-how-does-it-help-your-website/">Continued</a>

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Posted On 24 May, 2023 by Hannah Jones
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Understanding SEO Cannibalisation

SEO cannibalisation is a term that is used to describe a negative phenomenon where a website&#8217;s pages compete with each other for search engine rankings, resulting in reduced traffic and revenue. This issue can arise when a website has multiple pages targeting the same keywords, or when the content on different pages overlaps. In this &hellip; <a href="https://www.odysseynewmedia.com/2023/05/24/understanding-seo-cannibalization/">Continued</a>

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