When it comes to business, there are always ways that analytics can be used in order to improve things. Whether you are looking at your customer base, your sales process…
Both internal and external links are important for SEO. Internal links help search engines understand the structure of your website and can be used to help boost the ranking of…
The people over at Google are constantly looking for ways to hone their platforms and reward websites that constantly deliver positive user experiences. The latest algorithm update – detailed for…
When creating a website, one of the first decisions to make is how many pages it will have. A website with too few pages can feel unfinished, while one with…
In the world of website design and development, there are a few key elements that are always worth taking the time to understand. One of these is ALT text or…
Whether you realise it or not, the digital marketing sector is always changing and evolving, as people’s interests and focus change all of the time. Things online go in and…
You’ve poured your heart and soul into your website, but for some reason, it just isn’t performing the way you’d hoped. You’re not seeing the traffic or conversions you expected,…
Since the dawn of the internet, images have played a major role in SEO. Every day, billions of photos are uploaded to websites; optimising these photos for search engines is…
There is a lot of talk these days about the importance of SEO and whether or not it is worth investing in. While there are certainly some valid concerns that…
Not everything in the world of digital marketing is sunshine and rainbows. Just as there are many who do so across other industries, there are people who try to take…
Odyssey New Media ® are a leading digital agency based in Birmingham, West Midlands, UK. With our many years of experience we know how to tailor a whole range of digital services to help businesses increase their traffic, revenue, and achieve good return on their development and marketing spend.
