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Category: Social Media

Posted On 31 March, 2023 by Tom Perks
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How Has The Removal of The Dislike Button Affected YouTube?

The world’s largest video-sharing platform, YouTube, in November 2021 made a major change to its platform by hiding the dislike count on all videos. This move has sparked controversy in the online space and left content creators questioning its impact on their channel and how they will receive the audience’s feedback on their content going &hellip; <a href="https://www.odysseynewmedia.com/2023/03/31/how-has-the-removal-of-the-dislike-button-affected-youtube/">Continued</a>

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Posted On 24 February, 2023 by Tom Perks
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How does YouTube Rank Videos?

Do you want to put your videos ahead of the competition on YouTube? To help improve their chances of being seen, ranking is critical. But how does YouTube decide where a video should appear in its search results and suggested video lists? In this blog post, we&#8217;ll be exploring the inner workings of the YouTube &hellip; <a href="https://www.odysseynewmedia.com/2023/02/24/how-does-youtube-rank-videos/">Continued</a>

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Posted On 01 November, 2022 by Martin Bracinik
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The New Age of Twitter

After what can certainly be described as a turbulent few months for the platform – with the changing of ownership seemingly being complete, subsequently falling through, but still happening regardless – Elon Musk’s takeover of Twitter is finally complete. As tends to frequently be the case when everyone’s favourite billionaire (and internet personality?) gets involved, &hellip; <a href="https://www.odysseynewmedia.com/2022/11/01/the-new-age-of-twitter/">Continued</a>

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Posted On 16 August, 2022 by Martin Bracinik
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Twitter Changes 2022

While many other social platforms are thriving in 2022 (look no further than the ardent following TikTok now boasts), Twitter has had a bit more of a turbulent year. From coming under fire for facilitating hostile communication, to the whole Elon Musk buy-out fiasco, it’s maybe not been the greatest year for the social platform. &hellip; <a href="https://www.odysseynewmedia.com/2022/08/16/twitter-changes-2022/">Continued</a>

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Posted On 28 July, 2022 by Hannah Jones
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The Changes in Digital Marketing Over the Last 10 Years

Whether you realise it or not, the digital marketing sector is always changing and evolving, as people’s interests and focus change all of the time. Things online go in and out of fashion and people are interested in newer and updated products and services. In this blog post, we will focus on how the Digital &hellip; <a href="https://www.odysseynewmedia.com/2022/07/28/the-changes-in-digital-marketing-over-the-last-10-years/">Continued</a>

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Posted On 27 April, 2022 by Martin Bracinik
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The Story Behind the Twitter Takeover and Predictions for Its Future

The latest bit of news from the world of social media is the rather unexpected takeover of Twitter. Understandably, Twitter is one of the leading social platforms and it would take a metric shed-load of cash to prise shares from the current ownership, raising the question: who would be adventurous (and wealthy) enough to take &hellip; <a href="https://www.odysseynewmedia.com/2022/04/27/the-story-behind-the-twitter-takeover-and-predictions-for-its-future/">Continued</a>

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Posted On 08 April, 2022 by Rob Stoubos
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Will Facebook Ads be Impacted by Meta?

When Mark Zuckerberg changed the name of the organisation that oversees Facebook, Instagram, and WhatsApp, it was arguably the biggest digital marketing news of 2021. Exhibiting a movement in focus for the brand, the rename better suits the company’s visions and ethos moving forward. The brand-new vision seems to be devoted to the metaverse, which &hellip; <a href="https://www.odysseynewmedia.com/2022/04/08/will-facebook-ads-be-impacted-by-meta/">Continued</a>

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Posted On 03 March, 2022 by Martin Bracinik
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Facebook Reels, The Competitor to TikTok?

Whether you’re an ardent follower, a fan keen to keep their addiction on the down-low, or even a hater who isn’t a fan of the silly trends, it&#8217;s hard to deny the meteoric rise of TikTok. While it’s been around since 2016, it wasn’t until the 2018 merger with the ever-cringy lip-synch platform Musical.ly that &hellip; <a href="https://www.odysseynewmedia.com/2022/03/03/facebook-reels-the-competitor-to-tiktok/">Continued</a>

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Posted On 14 January, 2022 by Martin Bracinik
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Digital Marketing Trends to Keep an Eye on in 2022

The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, &hellip; <a href="https://www.odysseynewmedia.com/2022/01/14/digital-marketing-trends-to-keep-an-eye-on-in-2022/">Continued</a>

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Posted On 05 January, 2022 by Hannah Jones
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Changes to Facebook Ad Targeting in Early 2022

One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour &hellip; <a href="https://www.odysseynewmedia.com/2022/01/05/changes-to-facebook-ad-targeting-in-early-2022/">Continued</a>

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