Hannah Jones, Author at Odyssey New Media

Google’s Eases Rules For Prescription Drug Advertising

Hannah Jones October 15, 2025

Google is introducing a major policy overhaul for prescription drug advertising on Google Ads, requiring advertisers to obtain certification to target related keywords. This marks a significant shift for healthcare…

Could ChatGPT Have A Checkout Feature?

Hannah Jones October 8, 2025

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step…

The Importance Of Social Media Marketing

Hannah Jones October 1, 2025

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a…

The Rise of Generative AI: A New Era for SEO

Hannah Jones August 18, 2025

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new…

How Unique Image Landing Pages Can Boost Your Search Visibility

Hannah Jones August 7, 2025

Google has confirmed that giving each significant image on your website its unique landing page can be a powerful strategy for improving its visibility in image search. This advice comes…

Google’s New Reporting On Search Partner Network

Hannah Jones August 1, 2025

Google has finally given advertisers what they have been asking for years: visibility into the performance of the Search Partner Network. This quiet but monumental change, which rolled out in…

Web Strategies For Voice Search Readiness

Hannah Jones July 14, 2025

The way people interact with the internet is constantly evolving, and one of the most significant shifts in recent years has been the rise of voice search. From asking smart…

The Importance Of A Strong Brand Identity In Digital Marketing

Hannah Jones July 8, 2025

In today’s hyper-connected world, digital marketing is no longer just an option – it’s a necessity. But simply having a website and social media profiles isn’t enough. To truly cut…

Bespoke SEO Services Why SEO Is Not One-Size Fits All

Hannah Jones June 20, 2025

SEO (Search Engine Optimisation) is a crucial tool for enhancing website visibility, driving organic traffic, and helping businesses thrive in an increasingly digital world. For many companies, SEO represents the…

Meta To Introduce Ads On WhatsApp

Hannah Jones June 12, 2025

After more than a decade of remaining an ad-free haven, WhatsApp is about to change. On Monday, during the Cannes Lions International Festival of Creativity, Meta announced it will begin…

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Blog

Google’s Eases Rules For Prescription Drug Advertising

Could ChatGPT Have A Checkout Feature?

The Importance Of Social Media Marketing

The Rise of Generative AI: A New Era for SEO

How Unique Image Landing Pages Can Boost Your Search Visibility

Google’s New Reporting On Search Partner Network

Web Strategies For Voice Search Readiness

The Importance Of A Strong Brand Identity In Digital Marketing

Bespoke SEO Services Why SEO Is Not One-Size Fits All

Meta To Introduce Ads On WhatsApp

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