Hannah Jones, Author at Odyssey New Media

A Guide To LinkedIn Advertising

Hannah Jones June 1, 2025

LinkedIn advertising is a powerful platform for B2B (business-to-business) marketers, enabling precise targeting of professional audiences through LinkedIn’s global network of over 900 million users. Whether your goal is lead…

Google Maps Is Fighting Back Against Fake Reviews With Google Gemini

Hannah Jones April 17, 2025

Fake reviews have plagued online platforms for years, undermining trust and tarnishing the credibility of legitimate businesses. On Google Maps, false five-star ratings from bots or paid reviews have painted…

Google Tag Manager Update: What You Need to Know About the Upcoming Data Processing Change

Hannah Jones March 18, 2025

A vital update could impact your data flow to Google Ads if you use Google Tag Manager (GTM) to manage your website tags. Starting April 10, 2025, Google is changing…

Google Brings Circle To Search Alternative To iPhone

Hannah Jones March 12, 2025

When Google rolls out a new feature, the world pays attention. Their latest innovation, Circle to Search, could redefine how we interact with search functionality on mobile devices. Positioned as…

How TikTok Can Enhance Your Digital Strategy

Hannah Jones March 6, 2025

In today’s fast-paced digital landscape, businesses must adapt to new platforms and trends to stay relevant and engage their audiences effectively. One of the most dynamic platforms to emerge in…

Google Rolls Out New Performance Max Updates After Successful Beta Testing

Hannah Jones February 11, 2025

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise…

Understanding Google’s December 2024 Core & Spam Updates

Hannah Jones February 11, 2025

Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google’s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If…

Mastering Black Friday For E-Commerce Success

Hannah Jones November 19, 2024

Every November, the retail world braces itself for a shopping frenzy like no other—Black Friday. For e-commerce businesses, this is a golden opportunity to boost sales and reach new customers.…

Google Brings Store Rating To Search Results In 4 New Countries

Hannah Jones November 15, 2024

On October 9th, Google made an exciting announcement regarding its store ratings feature, revealing plans to expand its availability to four additional English-speaking countries: Australia, Canada, India, and the United…

New Features That Are Coming To YouTube

Hannah Jones October 3, 2024

YouTube, a global powerhouse in online video content, continues to evolve, delighting creators and viewers alike. With many new features poised to roll out, there is much to anticipate for…

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Blog

A Guide To LinkedIn Advertising

Google Maps Is Fighting Back Against Fake Reviews With Google Gemini

Google Tag Manager Update: What You Need to Know About the Upcoming Data Processing Change

Google Brings Circle To Search Alternative To iPhone

How TikTok Can Enhance Your Digital Strategy

Google Rolls Out New Performance Max Updates After Successful Beta Testing

Understanding Google’s December 2024 Core & Spam Updates

Mastering Black Friday For E-Commerce Success

Google Brings Store Rating To Search Results In 4 New Countries

New Features That Are Coming To YouTube

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