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The Changes in Digital Marketing Over the Last 10 Years
SEO
Whether you realise it or not, the digital marketing sector is always changing and evolving, as people’s interests and focus change all of the time. Things online go in and out of fashion and people are interested in newer and updated products and services. In this blog post, we will focus on how the Digital … Continued
Why is My Website Underperforming?
SEO
You’ve poured your heart and soul into your website, but for some reason, it just isn’t performing the way you’d hoped. You’re not seeing the traffic or conversions you expected, and you’re not sure why. In this blog post, we’ll explore some of the most common reasons why websites underperform, and we’ll offer some tips … Continued
The Impact of Images on SEO
SEO
Since the dawn of the internet, images have played a major role in SEO. Every day, billions of photos are uploaded to websites; optimising these photos for search engines is essential for website owners who want to increase traffic to their sites. Luckily, there are a number of ways to optimize your images for SEO, … Continued
5 Reasons Why SEO is a Good Investment
SEO
There is a lot of talk these days about the importance of SEO and whether or not it is worth investing in. While there are certainly some valid concerns that people have about SEO, there are also many good reasons why it can be a wise investment. Here are five of the top reasons why … Continued
Spotting and Avoiding Blackhat SEO
SEO
Not everything in the world of digital marketing is sunshine and rainbows. Just as there are many who do so across other industries, there are people who try to take advantage of vulnerabilities in the system for personal gain. In the instance of digital marketing, the vulnerabilities come in the form of the Google algorithm. … Continued
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