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Email Marketing

Email marketing may not be the best for newer marketing channels and can be a hassle to get right. Little things like the date and time, language, tone of voice, and segmenting of customers can all affect your engagement rates. However, email is still a great way for businesses to generate leads and sales. In … Continued

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With recent developments to the all-round functionality of AI and machine learning, many businesses across the globe have looked to implement these solutions to ease the burden on their workforce. Google is no exception and as a fervent believer in the potential of AI, they are always looking to make use of new systems to … Continued

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Odyssey New Media News

What Got You into Digital Marketing? “When I was first introduced to Digital Marketing in my apprenticeship course, I didn’t realise that there were so many channels and platforms that we use on a daily basis that can be influenced by digital marketing. Being able to see the technical details behind online marketing and the … Continued

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Conversions

Conversion rates often directly translate into sales and will benefit your business. Before we find out ways to increase conversion rates, we must understand what exactly a conversion is. In this blog, we will go through what a conversion is and how to increase them. What is a Conversion? A conversion is a goal, set … Continued

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Reviews

Are you working hard to earn great reviews on your products or website? You are not alone; most businesses are trying to do the same thing. But every business owner is terrified of a bad review. How do you address a bad review? Do you delete it or leave it? Did you know that negative … Continued

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