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Guides

Getting a user to visit your website is only the first part of the sale process, from that point the culmination of all of your content, social profiles and products come together to help the user make a decision of whether to actually go ahead with the purchase. The percentage of users who make a … Continued

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Digital Tips & Insights

The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … Continued

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Social Media / Facebook

One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour … Continued

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Google

Welcome to the busiest e-commerce shopping season of the year, how does Google decide to celebrate? Bam, algorithm update. In the past we’ve seen genuine sites lose authority and rankings on the back of algorithm updates through a lack of acclimatisation with the new imposed rule set. Luckily, Google has seen sense and rolled out … Continued

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SEO

Christmas is an extremely busy time for businesses, optimising on the hype train of excitement and gathering plentiful interest in your business can really give you a colossal boost gong into the new year. However, some businesses may get so caught up in clients and workload to the point where they may neglect their SEO. … Continued

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