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Social Media

The monetisation of social media certainly isn’t anything new, Youtube’s integrated follow feature where fans receive additional benefits for a monthly tier-based subscription, and Twitch super chat whereby donating during a livestream they receive the privilege of a highly sought after pinned comment (usually used to reference memes or make profane jokes), monetisation has been … Continued

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Google

Google’s domination of the search engine market is an all-encompassing one, even with direct competitors such as Bing, Yahoo and Baidu, Google is directly responsible for over 70% of all global desktop search traffic and with nearly 93% of all web traffic coming through the medium of search engines, they hold a prevalent stake on … Continued

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Email Marketing

Email marketing has long been embraced as a quintessential way to keep your captive audience updated on products, services and general changes within your business, albeit its frequent use has led to some poor utilization of the medium more likely to cause consumers humor or even cringe. Read on for 10 of the key mistakes … Continued

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Social Media / Facebook

Facebook is the undisputed champion amidst the plethora of mainstream social media platforms, the opposition in the form of Instagram, Twitter, Snapchat, etc are strong but fall short of a 59% reach amongst all social media users. In light of its unyielding rise, many corporations have looked to incorporate Facebook and Facebook Video Marketing into … Continued

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Content Marketing

The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their website, leading to … Continued

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