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Content Marketing

At Odyssey we understand that content marketing is by no means an easy job. There are many factors that you must keep on top of in order for your company to reap the benefits of content marketing and along this path you may encounter and end up making a few common marketing mistakes. These mistakes … Continued

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Advertising

Over recent years the marketing medium has experienced a seismic shift, the age of newspapers and flyers has given way to the highly bespoke targeted ads of today. Finding a website that does not sport any form of advertisement is a rarity with many opting to make use of all the free space they can … Continued

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Mobile Search

Have you ever visited a site on your phone only to find it completely dysfunctional? Many who use their phones regularly would have experienced this to at least some level and with the influx of people using their phones for daily browsing, issues don’t tend to stay hidden for long. As referred to in one … Continued

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Social Media

There are many in today’s world who do not remember a time before the mainstream social media platforms, a time before the social interconnection that we consider quintessential today. With the domineering size of the leading social platforms, you would be forgiven for thinking they’ve been a mainstay within the digital sector since its inception, … Continued

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Google

Google is by far the most dominant search engine, since its inception in 1998, it has covered a multitude of subjects across a plethora of countries. Currently, it covers an average of 40,000 search queries every single second, this translates to a stunning 3.5 billion searches a day. The sheer amount of people using Google … Continued

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