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Category: Advertising

Posted On 28 October, 2025 by Tom Perks
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How to Get Your eCommerce Business Black Friday Ready

Black Friday can feel like the World Cup for eCommerce businesses. It&#8217;s a day of massive traffic, huge sales potential, and intense competition. Success doesn&#8217;t happen by accident, it’s the result of careful planning and strategic execution that starts before the first customer clicks &#8220;add to basket.&#8221; This guide will walk you through how to &hellip; <a href="https://www.odysseynewmedia.com/2025/10/28/how-to-get-your-ecommerce-business-black-friday-ready/">Continued</a>

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Posted On 29 April, 2025 by Tom Perks
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Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Imagine pouring thousands into your website and digital marketing efforts and still feeling embarrassed by your website. Sounds familiar? You’re not alone — and it could be costing you far more than you think. A recent report from HubSpot (2025) shows that 48% of UK businesses admit they’re unhappy with their website&#8217;s performance, despite increasing &hellip; <a href="https://www.odysseynewmedia.com/2025/04/29/is-your-website-costing-you-customers-nearly-half-of-uk-businesses-think-so/">Continued</a>

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Posted On 10 May, 2024 by Tom Perks
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YouTube’s New Pause Ads

It has been reported that YouTube users are currently dissatisfied with the current state of ads on the platform. However, instead of addressing these concerns, YouTube appears to be more interested in expanding its ad presence during video playback. As a result, the platform has been experimenting with a new method of displaying ads &#8211; &hellip; <a href="https://www.odysseynewmedia.com/2024/05/10/youtubes-new-pause-ads/">Continued</a>

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Posted On 27 January, 2023 by Tom Perks
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The Basics of Affiliate Marketing

Are you interested in learning about affiliate marketing? Affiliate marketing is one of the easiest digital marketing strategies to understand and implement, meaning it is a great way for those new to online business or even experienced entrepreneurs to make money from their website. In this blog post, we will go over some of the &hellip; <a href="https://www.odysseynewmedia.com/2023/01/27/the-basics-of-affiliate-marketing/">Continued</a>

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Posted On 11 February, 2022 by Martin Bracinik
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Is Your Website Ready for Valentine’s Day?

The first e-commerce goldmine of the year is the ever-popular, ever-daunting Valentine’s Day. Sources report that we could see rough spending of around 1.37 billion in the UK alone, quite a bit more than just a box of chocolates and some flowers. Whether you’re planning to celebrate or not, Valentine’s Day is a major opportunity &hellip; <a href="https://www.odysseynewmedia.com/2022/02/11/is-your-website-ready-for-valentines-day/">Continued</a>

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Posted On 22 October, 2021 by Martin Bracinik
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Tailored Advertising, What Is It and Why Does It Matter?

Over recent years the marketing medium has experienced a seismic shift, the age of newspapers and flyers has given way to the highly bespoke targeted ads of today. Finding a website that does not sport any form of advertisement is a rarity with many opting to make use of all the free space they can &hellip; <a href="https://www.odysseynewmedia.com/2021/10/18/tailored-advertising-what-is-it-and-why-does-it-matter/">Continued</a>

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