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Category: SEO Tips & Advice

Posted On 18 August, 2025 by Hannah Jones
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The Rise of Generative AI: A New Era for SEO

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new and exciting avenues for SEO professionals. The landscape is shifting, and to stay ahead, content must be built for both humans and AI systems. Content &hellip; <a href="https://www.odysseynewmedia.com/2025/08/18/the-rise-of-generative-ai-a-new-era-for-seo/">Continued</a>

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Posted On 20 June, 2025 by Hannah Jones
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Bespoke SEO Services Why SEO Is Not One-Size Fits All

SEO (Search Engine Optimisation) is a crucial tool for enhancing website visibility, driving organic traffic, and helping businesses thrive in an increasingly digital world. For many companies, SEO represents the gateway to reaching the right customers at the right time. However, a common misconception exists that one generic SEO strategy will work for every business.&nbsp; &hellip; <a href="https://www.odysseynewmedia.com/2025/06/20/bespoke-seo-services-why-seo-is-not-one-size-fits-all/">Continued</a>

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Posted On 21 June, 2023 by Hannah Jones
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What Is Page Speed, And How Does It Influence SEO?

In today&#8217;s fast-paced world, speed is everything, and the internet is no exception. Every second counts on the internet, especially when it comes to website loading times. Google has identified page speed as a key factor in ranking websites in search engine results pages (SERPs). But what is page speed, and how does it influence &hellip; <a href="https://www.odysseynewmedia.com/2023/06/21/what-is-page-speed-and-how-does-it-influence-seo/">Continued</a>

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Posted On 24 May, 2023 by Hannah Jones
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Understanding SEO Cannibalisation

SEO cannibalisation is a term that is used to describe a negative phenomenon where a website&#8217;s pages compete with each other for search engine rankings, resulting in reduced traffic and revenue. This issue can arise when a website has multiple pages targeting the same keywords, or when the content on different pages overlaps. In this &hellip; <a href="https://www.odysseynewmedia.com/2023/05/24/understanding-seo-cannibalization/">Continued</a>

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Posted On 05 January, 2023 by Tom Perks
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What to Expect from the World of SEO in 2023

The world of SEO (Search Engine Optimisation) is constantly changing, and staying ahead of the curve can be challenging. It&#8217;s hard to believe that it&#8217;s already been over a decade since the launch of Google&#8217;s first iteration of its search algorithm with this influential technology revolutionising how we find different types of content on the &hellip; <a href="https://www.odysseynewmedia.com/2023/01/05/what-to-expect-from-the-world-of-seo-in-2023/">Continued</a>

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Posted On 24 November, 2022 by Tom Perks
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Why are Images Important to Google?

There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important clues for Google’s algorithm when it comes to ranking your website. In this blog post, we will take a closer look at why images are &hellip; <a href="https://www.odysseynewmedia.com/2022/11/24/why-are-images-important-to-google/">Continued</a>

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Posted On 16 November, 2022 by Hannah Jones
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What is Generational Marketing and How it Can Help Your SEO Strategy

Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their &hellip; <a href="https://www.odysseynewmedia.com/2022/11/16/what-is-generational-marketing-and-how-it-can-help-your-seo-strategy/">Continued</a>

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Posted On 28 October, 2022 by Hannah Jones
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Answering The 5 Most Popular SEO Queries

It seems like everyone has questions regarding SEO at the moment. And while there’s a lot of information out there, it can be tough to figure out what’s most important and how to get started. To help you out, we have compiled a list of the 5 most popular SEO queries, along with answers to &hellip; <a href="https://www.odysseynewmedia.com/2022/10/28/answering-the-5-most-popular-seo-queries/">Continued</a>

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Posted On 15 September, 2022 by Tom Perks
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Mobile Optimisation Best Practice Tips

There is no doubt that a mobile-friendly website is essential in today’s online world. But what are the best practices for optimising your website for mobile devices? In this blog post, we will explore some of the best tips you can adopt to create a user-friendly mobile experience for your visitors. Whether you are just &hellip; <a href="https://www.odysseynewmedia.com/2022/09/15/mobile-optimisation-best-practice-tips/">Continued</a>

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Posted On 08 September, 2022 by Hannah Jones
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Creating SEO Friendly Content

SEO is important, but what is it and why is it important? In this blog post we will talk about what exactly SEO is and why it is important to use it to optimise your website. What is SEO? Before we get into how to make your content more SEO friendly, it’s important to know &hellip; <a href="https://www.odysseynewmedia.com/2022/09/08/creating-seo-friendly-content/">Continued</a>

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