Do you want to put your videos ahead of the competition on YouTube? To help improve their chances of being seen, ranking is critical. But how does YouTube decide where…
Branding is a powerful tool in marketing, as it allows companies to break through the noise and stand out amongst their competitors. It enables them to create an identity that…
Content is a key part of SEO and one that holds pivotal sway over the performance of a site. High-quality content in king in Google’s eyes and sites that are…
July 31st 2023 – This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a…
Are you interested in learning about affiliate marketing? Affiliate marketing is one of the easiest digital marketing strategies to understand and implement, meaning it is a great way for those…
As a business owner, it’s crucial to understand the impact that online reviews can have on your company. In today’s digital world, customers rely heavily on online reviews before making…
The world of SEO (Search Engine Optimisation) is constantly changing, and staying ahead of the curve can be challenging. It’s hard to believe that it’s already been over a decade…
The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking…
Are you struggling to keep website visitors engaged? One key factor for keeping your audience interested is an easy-to-navigate website. Navigating a messy and complex website can be frustrating for…
Keyword research is an invaluable part of optimising any website for SEO. By researching and understanding the keywords used by potential customers and prospects, you can create content that will…
Odyssey New Media ® are a leading digital agency based in Birmingham, West Midlands, UK. With our many years of experience we know how to tailor a whole range of digital services to help businesses increase their traffic, revenue, and achieve good return on their development and marketing spend.
