There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important…
Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are…
After what can certainly be described as a turbulent few months for the platform – with the changing of ownership seemingly being complete, subsequently falling through, but still happening regardless…
With November rolling around, the windup to Christmas is beginning; but before we get to enjoy the peace and quiet of the festive period, we first must face the chaos…
It seems like everyone has questions regarding SEO at the moment. And while there’s a lot of information out there, it can be tough to figure out what’s most important…
In order to rank higher on the search engine results pages (SERPs), site owners must overcome a number of SEO obstacles. These hurdles can be daunting, but they can be…
The importance of having good SEO is hardly even a debate. How to go about it making it effective is a completely different story. There are different ways of going…
When it comes to marketing, businesses have a wide range of different options available to them. One option that has become increasingly popular in recent years is cause marketing. Cause…
When it comes to business, there are always ways that analytics can be used in order to improve things. Whether you are looking at your customer base, your sales process…
Both internal and external links are important for SEO. Internal links help search engines understand the structure of your website and can be used to help boost the ranking of…
Odyssey New Media ® are a leading digital agency based in Birmingham, West Midlands, UK. With our many years of experience we know how to tailor a whole range of digital services to help businesses increase their traffic, revenue, and achieve good return on their development and marketing spend.
