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The Importance of Embracing Social Media for Businesses
Social Media
With the inception of Facebook in 2004, nobody would have believed that it would develop into what it has become today. 17 years and 2.85 billion active users later, it has eclipsed what anyone thought possible becoming the largest social platform and the third most searched term trailing only to Google and YouTube. With potentially … Continued

How Google’s Core Algorithm Update Could Affect Your Website Rankings
Google announced its core algorithm update for June 2021, and this is being carried out throughout the month. Yet how exactly does the update to Google’s algorithm affect the website rankings and SEO of companies worldwide? Read on below to see how the enrolment of this update could go on to affect your website rankings. … Continued

How does Instagram’s Algorithm Actually Work?
Digital Tips & Insights
Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over … Continued

Announcing Your Reopening – A Checklist for Your Digital Assets
Digital Tips & Insights
As we seem to be nearing the end of lockdown and are still on track for the complete re-opening from June 21st, it is important that businesses use this time to take advantage of their digital assets. There really is no better time for doing this than alongside the re-opening of your business. This is … Continued

Image Optimisation – The Forgotten Factor in SEO
SEO / SEO Basics
When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to … Continued
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