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Google / Google Algorithm Updates

The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take.   What … Continued

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Digital Tips & Insights

October 2016 – Move Ahead During the Winter Holidays Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski season, and brands are a popular thing. On … Continued

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Content Marketing

Writing great web content for your business is one the most important things that you can do. The content that you write is an ambassador for your business and if you don’t create error-free and engaging content, then your website visitors will not trust your business. Your competitors know this too, as demonstrated by the … Continued

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Google / Google Algorithm Updates

If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … Continued

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PPC

Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued

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