Blog

SEO

Two elements that can affect the SEO of online businesses are SSL Certificates and Dedicated IP addresses. Here we take a look at how these interwoven elements could help your business appear higher on Search Engine Ranking Pages.   SSL Certificates An SSL Certificate is required by businesses for ecommerce and for collecting customer’s personal … Continued

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PPC

Google has announced large changes to Product Listing Ads (PLAs) and these are being rolled out to benefit businesses using shopping campaigns, during July. Showcase Shopping Ads allow visitors to browse collections of products from online and local retailers. In addition to these changes, TrueView will offer more advertising opportunities and an automatic currency conversion … Continued

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SEO

The key to a successful website is content. It can’t just be any old content though. It has to be good quality content. This is the type of content that gets found in the search engines, shared, and keeps visitors on your website. Poor quality content does not do that. In fact, poor quality content … Continued

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Social Media / Facebook

Engagement through social media with your business’s followers and potential customers is incredibly important. The latest social trend is to broadcast Facebook Live videos and this element of social marketing should not be overlooked.   Why are Facebook Live Broadcasts Important Facebook Live broadcasts are important because live videos rank higher than videos in the … Continued

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Social Media / Social Analytics

The Twitter Engage app is a new companion app for Twitter and it has been designed to provide real-time data, performance analytics and insights into the content that you or your business releases, through either the Twitter or Engage apps. The Twitter Engage app is essentially a free digital marketing tool, for socially-focused businesses who … Continued

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