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Google / Google Algorithm Updates

If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … Continued

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PPC

Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued

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Google / Google Webmaster Tools

Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use.   The solution to grasping an overview of the overwhelming amount of analytic data that can be created, by running multiple websites, has been provided by Google and its Property … Continued

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Digital Tips & Insights

September – Get in First this Christmas People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of purchasing from a new retailer … Continued

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Video

Businesses can benefit from the rise of video ads on social networks and this should form part of any social marketing strategy that is put in place during 2016. Ignoring video ads on social now, may well see your business fall behind your competitors, who are taking advantage of one of the biggest shifts in … Continued

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