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Category: SEO

Posted On 01 December, 2021 by Alex Huynh
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The Importance of Link Building

Link building is an integral part of the SEO process and when it experiences a boost, it also leads to an uplift within all the other SEO fields. Link building by its very nature is a simple in theory, difficult in practice process and can vary greatly depending on the target websites through which the &hellip; <a href="https://www.odysseynewmedia.com/2021/12/01/the-importance-of-link-building/">Continued</a>

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Posted On 24 November, 2021 by Hannah Jones
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How to Optimise Your Meta Description in 2021

A meta description is a tag that is written as a character summary of the content of a webpage. They are great for SEO as search engines like Google or Bing, will include any keywords within the meta description that are being searched for and they will also appear in the search results. Although the &hellip; <a href="https://www.odysseynewmedia.com/2021/11/24/how-to-optimise-your-meta-description-in-2021/">Continued</a>

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Posted On 29 October, 2021 by Hannah Jones
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Common Content Marketing Mistakes to Avoid

At Odyssey we understand that content marketing is by no means an easy job. There are many factors that you must keep on top of in order for your company to reap the benefits of content marketing and along this path you may encounter and end up making a few common marketing mistakes. These mistakes &hellip; <a href="https://www.odysseynewmedia.com/2021/10/29/common-content-marketing-mistakes-to-avoid/">Continued</a>

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Posted On 16 September, 2021 by Alex Huynh
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Core Web Vitals, What Are They?

Whether you’re the owner of a business running an online site, a content writer uploading online, or even just a casual internet user with a fervent interest in website functionality, chances are sooner or later you will run across the terms Core Web Vitals without really knowing what they mean. Core web vitals are an &hellip; <a href="https://www.odysseynewmedia.com/2021/09/16/core-web-vitals-what-are-they/">Continued</a>

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Posted On 29 June, 2021 by Martin Bracinik
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How Google&#8217;s Core Algorithm Update Could Affect Your Website Rankings

Google announced its core algorithm update for June 2021, and this is being carried out throughout the month. Yet how exactly does the update to Google’s algorithm affect the website rankings and SEO of companies worldwide? Read on below to see how the enrolment of this update could go on to affect your website rankings. &hellip; <a href="https://www.odysseynewmedia.com/2021/06/29/how-googles-core-algorithm-update-could-affect-your-website-rankings/">Continued</a>

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Posted On 21 May, 2021 by Rob Stoubos
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Image Optimisation – The Forgotten Factor in SEO

When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to &hellip; <a href="https://www.odysseynewmedia.com/2021/05/21/image-optimisation-the-forgotten-factor-in-seo/">Continued</a>

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Posted On 01 April, 2021 by Alex Huynh
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Can You Boost Web Traffic with Google Search Console?

One of the main goals of digital marketing is to increase the amount of traffic coming to your website and this can be achieved in numerous ways. The great thing about online marketing is that you have so many channels and tools that you can explore and utilise in order to maximise your traffic. Amongst &hellip; <a href="https://www.odysseynewmedia.com/2021/04/01/can-you-boost-your-traffic-with-google-search-console/">Continued</a>

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Posted On 05 March, 2021 by Rob Stoubos
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Common Signs That Your Web Designer or Developer Doesn’t Do SEO

Sourcing a web developer that understands SEO is often difficult. When developing a website, you should aim to construct it in a way that can maximise conversion potential. It’s quite easy to build a lovely-looking website that no one can find because of the lack of SEO work that has been carried out on it. &hellip; <a href="https://www.odysseynewmedia.com/2021/03/05/common-signs-that-your-web-designer-or-developer-doesnt-do-seo/">Continued</a>

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Posted On 16 February, 2021 by Rob Stoubos
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How Do You Optimise YouTube SEO For Top Google Rankings?

As YouTube is owned by Google, YouTube is the second-largest search engine on the internet. Billions of people are using YouTube regularly, making it one of the largest sources of traffic online. Due to this, individuals and companies are utilising YouTube as a channel to market their products and services. Advertising through YouTube is a &hellip; <a href="https://www.odysseynewmedia.com/2021/02/16/how-do-you-optimise-youtube-seo-for-top-google-rankings/">Continued</a>

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Posted On 11 February, 2021 by Alex Huynh
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Odyssey New Media Named in Top 3 Marketing Agencies in Birmingham

At Odyssey New Media, we are delighted to have been rated as one of the ‘Top 3 Marketing Agencies in Birmingham’ according to Three Best Rated for the third year in a row! Birmingham marketing agencies were put to the test with Three Best Rated&#8217;s thorough 50-point inspection which included local reviews, history, business standards, &hellip; <a href="https://www.odysseynewmedia.com/2021/02/11/odyssey-new-media-named-in-top-3-marketing-agencies-in-birmingham/">Continued</a>

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