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Category: SEO Tips & Advice

ALT Text and their Importance
In the world of website design and development, there are a few key elements that are always worth taking the time to understand. One of these is ALT text or alternate text. This little-known but crucial element can make a big difference for your website and its users. In this blog post, we’ll take a … <a href="https://www.odysseynewmedia.com/2022/08/10/alt-texts-and-their-importance/">Continued</a>

The Impact of Images on SEO
Since the dawn of the internet, images have played a major role in SEO. Every day, billions of photos are uploaded to websites; optimising these photos for search engines is essential for website owners who want to increase traffic to their sites. Luckily, there are a number of ways to optimize your images for SEO, … <a href="https://www.odysseynewmedia.com/2022/07/06/the-impact-of-images-on-seo/">Continued</a>

5 Reasons Why SEO is a Good Investment
There is a lot of talk these days about the importance of SEO and whether or not it is worth investing in. While there are certainly some valid concerns that people have about SEO, there are also many good reasons why it can be a wise investment. Here are five of the top reasons why … <a href="https://www.odysseynewmedia.com/2022/06/30/5-reasons-why-seo-is-a-good-investment/">Continued</a>

5 Ways to Improve SEO for Your Business This Christmas
Christmas is an extremely busy time for businesses, optimising on the hype train of excitement and gathering plentiful interest in your business can really give you a colossal boost gong into the new year. However, some businesses may get so caught up in clients and workload to the point where they may neglect their SEO. … <a href="https://www.odysseynewmedia.com/2021/12/08/5-ways-to-improve-seo-for-your-business-this-christmas/">Continued</a>

Image Optimisation – The Forgotten Factor in SEO
When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to … <a href="https://www.odysseynewmedia.com/2021/05/21/image-optimisation-the-forgotten-factor-in-seo/">Continued</a>

Can You Boost Web Traffic with Google Search Console?
One of the main goals of digital marketing is to increase the amount of traffic coming to your website and this can be achieved in numerous ways. The great thing about online marketing is that you have so many channels and tools that you can explore and utilise in order to maximise your traffic. Amongst … <a href="https://www.odysseynewmedia.com/2021/04/01/can-you-boost-your-traffic-with-google-search-console/">Continued</a>

The Future of Digital Marketing
The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant … <a href="https://www.odysseynewmedia.com/2020/11/20/the-future-of-digital-marketing/">Continued</a>

What is Link Building?
Link building is the process of sourcing links from different websites, forums, and blogs to link back to your website. A link is used to navigate and browse through the internet and search engines crawl for links throughout the web in a matter of seconds. Search engines have the ability to crawl internal and external … <a href="https://www.odysseynewmedia.com/2020/11/17/what-is-link-building/">Continued</a>
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