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Category: Digital Tips & Insights
Sportswear Giants Adidas’ Digital Surge
The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build … <a href="https://www.odysseynewmedia.com/2020/09/01/sportswear-giants-adidas-digital-surge/">Continued</a>
July 2017 – Boost Your Ads in Time for Back To School – Digital Marketing Tips & Insights
Boost your Ads in Time for Back to School Children are busy packing their rucksacks and heading back to school and parents are there to help them get ready for the new school year. 65% of online users usually plan to buy stationary, school uniforms, shoes and many other products later in July. The amount … <a href="https://www.odysseynewmedia.com/2017/07/05/july-2017-boost-your-ads-in-time-for-back-to-school-digital-marketing-tips-insights/">Continued</a>
June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights
Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday, most people will normally go online to find the perfect destination. It’s estimated that over 30% of travellers also book their last-minute trips from a … <a href="https://www.odysseynewmedia.com/2017/06/07/june-2017-perfect-your-ads-for-last-minute-travel-digital-marketing-tips-insights/">Continued</a>
May 2017 – Impress People with Entertainment – Digital Marketing Tips & Insights
Impress People with Entertainment People really love being entertained, especially when it gets warmer. During this time they like to have fun and go to shows in their local areas. If they are well informed then 30% are likely to buy tickets for events. 46% of filmgoers usually research films online before buying tickets. … <a href="https://www.odysseynewmedia.com/2017/05/03/may-2017-impress-people-with-entertainment-digital-marketing-tips-insights/">Continued</a>
April 2017 – Get in the Holiday Mood – Digital Marketing Tips & Insights
Get in the Holiday Mood As summer approaches, shoppers will begin to think about getting away on their holidays. Approx. 89% of people who fly away for their summer travels like to research destinations online before they purchase a holiday break. Approx. 65% of business of business customers also buy online with others opting to … <a href="https://www.odysseynewmedia.com/2017/04/05/april-2017-get-in-the-holiday-mood-digital-marketing-tips-insights/">Continued</a>
March 2017 – Spring is all about DIY – Digital Marketing Tips & Insights
Spring is all about DIY Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY. Go further with … <a href="https://www.odysseynewmedia.com/2017/03/08/march-2017-spring-is-all-about-diy-digital-marketing-tips-insights/">Continued</a>
February 2017 – Race Ahead to Easter – Digital Marketing Tips & Insights
Race Ahead to Easter Shoppers start searching for Easter items as early as mid-February. Last year, the average family spend on sweets, clothes and other Easter goodies was 12% higher online than in stores. Mixing online and offline, searches for opening hours increase 1800% as the big weekend gets close. Go Further with YouTube … <a href="https://www.odysseynewmedia.com/2017/02/27/february-2017-race-ahead-to-easter-digital-marketing-tips-insights/">Continued</a>
January 2017 – Valentine’s Day Prep – Digital Marketing Tips & Insights
Win hearts this Valentine’s Day Cupid isn’t here yet, but 1 in 3 consumers are so loved-up they start their Valentine’s Day shopping in January. Last year, people began searching for romantic gift ideas as early as January 7th. It’s time to get in the mood for love. Score with Mobile 37% of 2015 Valentine’s … <a href="https://www.odysseynewmedia.com/2017/01/18/january-2017-valentines-day-prep-digital-marketing-tips-insights/">Continued</a>
December 2016 – Sales Prep – Digital Marketing Tips & Insights
December – Get Prepared for the Post-Christmas Sales Christmas will soon be here, and so will the January sales. Christmas Day mobile searches related to the after Christmas sales have increased by 74% year on year. Although many shoppers visit physical shops during the sales, 84% of smartphone users still reach for their phones whilst … <a href="https://www.odysseynewmedia.com/2016/12/07/december-2016-sales-prep-digital-marketing-tips-insights/">Continued</a>
October 2016 – Winter Holiday Prep – Digital Marketing Tips & Insights
October 2016 – Move Ahead During the Winter Holidays Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski season, and brands are a popular thing. On … <a href="https://www.odysseynewmedia.com/2016/10/05/october-2016-winter-holidays-prep-digital-marketing-tips-insights/">Continued</a>
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